It's the busy season for innkeepers, and time is in short supply! We're sharing our top 3 tips to help you boost your social media engagement during the high season—so that you can tend to your guests while still promoting your inn and generating buzz across Facebook, Twitter, and Instagram. Take a look at these quick, easy, and practical tips you can use to expand your reach during this hectic time.

1. Use a Social Media Management App

Tech-savvy innkeepers and hotel chains are starting to use automation tools to schedule their weekly posts and ensure they go out at the same time each day. New social media management apps such as RADAAR allow you to manage all of your social media accounts in one place and post to Facebook, Instagram, and Twitter simultaneously. In addition, these apps will enable you to keep track of mentions and comments so that you can manage all of your activity across profiles in a snap. If you've only got a few minutes to update your profiles before guests arrive, we recommend using a social media management app.

2. Use Image Filters

Taking a few extra moments to touch up your photos before you post can help you increase engagement, especially on Instagram. As a visual-first platform, Instagram offers travelers the chance to see extraordinary photographs and engage with profiles that consistently post high-quality images to their page. As such, it's essential to start with a high-quality photo so that your inn looks just as good as it does in real life. According to a recent study, the most popular Instagram filter is Clarendon, and for a good reason. It offers an AI-driven brightening effect and subtle tint that can significantly enhance most images. However, not all images are the same, and you will want to test different filters to see what works best for you.

3. Use Hashtag Discovery Tools

You've got 10 minutes before breakfast and no time to waste! Reach thousands of new travelers by using hashtags that they are already following. You can use hashtag discovery tools, such as Keyword Tool, to find trending hashtags—as well as high-volume hashtags—that you may not have thought of before. Keeping your tags fresh shouldn't take long, and it will enable you to reach travelers who have never viewed your posts before. Make sure to match tags to the specific content of the image in your post—this will help you get more likes and boost your engagement. We recommend using a combination of popular hashtags related to your niche and location-based hashtags that will catch the eye of travelers interested in your area.


When things get busy in the summer months, every moment counts. Be sure to try these tips that will help boost your social media engagement and save you time during the high season and beyond. Look out for more expert tips on digital marketing, site optimization, and more.

From web design to SEO, social media management, content marketing, and more—if you're looking to take your inn's digital marketing to the next level, we'd love to chat with you! We invite you to get in touch to learn why we're the ideal web agency for innkeepers who want to see results.