There are many ways to promote your B&B in the fall and reach out to travelers who may be interested in staying with you, but not all are as effective. That's why we've put together this bed and breakfast marketing guide for fall; packed with ideas that will help you maximize your exposure during this unique season.
Our goal is to spark your imagination and get you started. After all, getting going with an effective fall outreach campaign takes just a bit of prep and know-how. So without further ado, here are the best fall digital marketing tips every innkeeper should follow to stand out and boost inquiries during foliage season.
Get Your Profiles on Theme
Let potential guests know that you're open for business by updating your profile cover across Instagram, Twitter, and Facebook. And if you've got an extra 5 minutes, you can even rework each bio section with a short 1-2 sentence fall-themed description of your B&B—you could even use it to share a current special offer that you may have going on.
Spice Up Your Content
With an eye for design, you can easily create seasonal posts to draw in your audience, anything from "how to carve a pumpkin with your kids" to "fascinating facts about fall." Plus, with cooler weather on the horizon, it's the perfect time to share some mouth-watering baking creations with your readers and followers.
Fall Contests and Specials
Entice guests with a variety of fall-themed packages and deals they won't want to miss. If you've already got a following, it will be easier to generate buzz by giving away a night at your B&B or a prize, such as a branded mug or sweatshirt. Your social media profiles are the ideal venue for these types of contests, and you can get even more distribution by using popular hashtags and posting when your audience tends to be active on social media. Don't forget to tag us for additional exposure if you're an existing bnbloop member or a TripHitz client.
Get Your Blog in the Fall Spirit
If you haven't already embraced onsite content marketing—or if you're not blogging consistently—it's time to start. Blogging is an essential part of any well-crafted digital marketing program. Fall brings a unique opportunity to create excitement for your inn as travelers are more likely to be engaged during this time of year. Create fall-inspired, engaging content that entertains and informs your audience and keeps them returning to your site. For best results, we recommend updating your blog at least once a month.
Update Your Photos
It's no secret that foliage season can significantly enhance the look of any property's exterior; if your inn has trees that turn colors, this makes for an excellent opportunity to update your social media cover pics and homepage header or slideshow. Showcasing high-quality photos of your home in autumn might be enough to make some travelers fall in love with the place.
Give Your Site a Fall Makeover
Update your website so that your Call to Actions (CTAs) are reflective of the season. By refreshing your footer buttons, pop-up forms, and other CTAs, you will increase conversion rates and give your site a bit of a makeover. In addition, we recommend adding a handful of new images to your photo gallery and placing them near the top of the page so that they are prominently displayed. It's not only a nice touch, but it will remind potential guests that you are active and ready to receive them.
Get Cozy with Your SEO
It's essential to update key sections of your site, including primary Call to Actions (CTAs), as well as the header or main intro section, to ensure that your site is connecting more deeply with potential guests during this season. In addition, we recommend adding a handful of new images to your photo gallery and placing them near the top of the page so that they are prominently displayed. It's not only a nice touch, but it will remind potential guests that you are active and ready to receive them this fall.
Start Blogging with Internal Links
Internal links are simply links from one page to another page on your website. These are different from external links, which point to pages on another website. If a site has multiple pages, these will usually be connected through internal links on a navigation menu.
Blogging with internal links is a little-known SEO technique crucial to increasing your rankings. These links highlight specific keywords within the article, and this helps your site rank under those keywords. For instance, creating links such as "B&B deals in Vermont" or "autumn getaways in West Virginia" will give you placement under those particular keywords.
Offsite SEO should be seen as a critical aspect of your digital marketing strategy; it allows you to build links back to your site and grow your rankings over time.
A bed and breakfast directory, such as bnbloop, helps you promote your B&B with a professionally written listing that links back to your site; this is not only excellent for generating traffic for your website, but it enables you to target underperforming keywords without resorting to PPC.
If you've got 5 minutes and some images of your property, you're ready to list your B&B right now! All you have to do is create your account, enter some basic details about your accommodation, and upload a few images. Our content writers will take care of the rest, and your listing will be live in 2-3 business days.
Start Planning Next Year's Marketing
Take some time to start planning next year's marketing strategy for your B&B. This way, you will be more effective and save time by planning out your posts and getting on a consistent outreach schedule. As you go through this process, you might consider some of the messaging and promotions that worked well earlier this year, but you should also think about how to improve upon those ideas. Remember that your marketing strategy should be flexible and adaptable to keep up with evolving trends.
Ready to Refresh Your Site for the Fall?
Are you interested in working with TripHitz to develop a better site for your bed and breakfast? Our performance-centric B&B web design service is the way to go. Don't settle for a stale, old design or a DIY template; you deserve a website that will work hard to generate inquiries 24/7.
And if you're tired of keeping up with those pesky updates on your end, we can even help you manage your site through one of our popular site management plans. We invite you to get in touch to schedule a consultation and receive a free quote today.